Our Philosophy

The Successful Investor Mindset Strategies

Successful Investors 

In all the years my team and I have been in the business of helping people manage their investments, we've noticed a pattern that differentiates between successful investors and the unsuccessful ones.  Successful investors have certain characteristics that set themselves apart from other investors.  Our team is committed to helping you become such an investor.  The two core tenets of the Successful Investor Mindset are "logic over emotion" and "structure over prediction."

Logic Over Emotion

The two emotions that prey on retail investors are greed and fear.  Greed sucks investors in at the top of the market, and fear spits them out at the bottom.  We help our clients be more consistent investors by reminding them not to act on these emotions and to remain disciplined investors.  

Structure Over Prediction

We contend that the world is too complex and confusing to predict the markets with any reasonable accuracy, so we rely on key structures that have helped our clients for decades.  We beleive the key strategies are diversification, balance, professional management, and periodic reviews.  The key characteristics we strive to instill in our clients through these strategies are patience, consistency, and discipline. 

Wealth Management Process


Our process wheel: Establish and define relationship, Gather client information and data, Data Analysis and plan development, Present the plan, Adopt plan and create action plans, Periodically Review Plan

Stifel’s wealth management process consists of six steps that help get an overview of your current situation, choices available, and what must be done to pursue goals.  The process involves gathering relevant financial information, determining your organization’s goals, examining current financial status, and formulating a strategy or plan for how to work toward goals given the current situation and future plans.


Taking Control
Assess Your Financial Situation

•    Take inventory of assets, including retirement plans
•    Evaluate your income stream

Define Your Goals

•    Buying a house
•    Investing for college education
•    Saving for retirement

Calculate Funds Needed

•    Inflation
•    Risk tolerance

Create a Portfolio to Address Your Investment Goals

•    Allocate funds among appropriate investment categories

Periodically Review Plan

•    Respond to changes in objectives
•    Fundamental changes in portfolio (values)


The future belongs to those who plan for it.

Stifel encourages investors to take control of their financial future.  We have developed several services that are designed to help investors with many of the time-consuming details involved in investment planning and supervision.

Like a road map, an investment plan directs to a destination.  The map, like the plan, isn’t useful until the destination has been decided — or in the case of investing, the long-term goals defined.

Setting specific goals is the most important step taken when developing your plan.  A discussion of financial objectives and goals will provide an understanding of what hopes to be achieved.  Any information discussed with Stifel Financial Advisors is kept confidential.

After the long-term goals have been defined, all that remains to be done is deciding the right mix of investments.  The entire asset base must be considered.  If part of a portfolio is not taken into account, a false picture will be presented.

One can potentially determine how much money can be accumulated over a lifetime from employment or other sources.  That amount will remain constant as long as the variables do not change, such as employment.  How successfully you invest your money may determine how you live during retirement.

Few things are more vital than knowledgeable investment planning.  You can take control of your financial future by:

1.  Developing an investment plan offering the greatest potential opportunity for pursing your financial goals;

2.  Executing that plan;

3.  Periodically reviewing that plan and making adjustments for changing financial objectives.

Investment planning and supervision can be time-consuming, but knowing a long-term investment plan is in place may help with your financial goals.

Because this process takes time, Stifel has designed various services to help investors with many of the details involved in investment planning and supervision.


Asset allocation and diversification do not ensure a profit or guarantee future results. There are no guarantees that the investment strategies mentioned will achieve their objectives. Diversification does not ensure a profit or protect against a loss in declining markets.